Cash Rules Everything Around Me: What can the Wu-Tang Clan teach us about the art of negotiation?
Robert Fitzgerald Diggs, better known as The RZA, de facto CEO of The Wu-Tang Clan knows a thing or two about strategy. When Wu-Tang’s seminal self-funded debut single Protect Ya Neck first hit the clubs in 1992, major labels with a keen ear for for a success about to explode swarmed over them. On the back of that one record, The Wu-Tang Clan were on the brink of what defines success for most of the DJs and MCs they came up with – signing a major record label. But for RZA, success would be defined only by the terms predetermined in his Five Year Plan . The Wu-Tang Clan, at that time nine members strong, was in RZA’s mind, just part of what would blow up into the first major hip hop brand. The Five Year Plan included elevating The Wu-Tang Clan to major record sale and stadium success; promoting The Wu-Tang Killa Bees – a broad network of affiliate hip hop solo artists and groups - supported, financially and otherwise, by the Clan; and Wu-Wear – the Wu-Tang brand as a clothing la...